MOBUL is the patented technology that lets you send real gift cards with your offers — but only pay when they're redeemed.
Include a MOBUL Gift Card in your direct mail.
Reward activates only after your chosen action (e.g., book a roof inspection).
You're only charged when your phone rings or when the card is redeemed.
Why MOBUL works: the science of reciprocity and timing.
Psychology: When someone receives something unexpected, they immediately ask, "Who are these people?" — and that's exactly when they're most open to your next step.
That small shift — gift first, ask second — makes the CTA feel like a natural continuation of gratitude, not a pitch.
Purpose: Double down on warmth and prime for the next action.
Psychology: The moment they redeem the gift is when they feel gratitude the strongest — don't waste that window.
This bridges emotion (gratitude) → curiosity (next offer).
Tactics that amplify results:
The tighter the frame, the stronger the motivation to act and reciprocate.
Direct mail averages under 2%. MOBUL campaigns commonly deliver 20-30% for home services (roofing, HVAC, solar) and local businesses. Real rewards = real results; pay-on-redemption ensures everyone wins.
Offer MOBUL as a performance upgrade for every client; deliver trackable ROI and retention.
Partner with UsTurn mail into appointments; eliminate wasted incentives; track everything.
Get StartedNo setup fees. No hidden costs.
Stop paying for what doesn't work — start rewarding what does.